Elevating Brand Presence with TikTok Shop Affiliates

Despite being a well-known brand, our client sought to expand its presence on TikTok Shop and increase sales of its latest powder supplements. Leveraging the influence of creators across a Europe-wide campaign presented an opportunity for us to achieve these objectives for our client.

The Process

Our client, a wellness brand, aimed to launch Creator Branded Products through collaborations with top TikTok Shop affiliates and creators across Europe. With over 40 affiliates, we focused on leveraging their extensive reach to drive sales and increase brand awareness.

Objectives:

Increase Superfood Daily Greens sales on TikTok Shop by 50%.
Enhance brand visibility and engagement through @modest.street's content.
Establish a long-term partnership with @modest.street for ongoing success.

We selected affiliate creators with expertise in TikTok Shop and a strong engagement history to ensure effective collaboration. Emphasising reach and traffic, we encouraged these creators to showcase the brand through authentic performance UGC on TikTok, linking directly to the protein powders for seamless conversions.

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The Result

After identifying our top affiliate creators matched to the campaign, our client decided to establish a long-term partnership due to their exceptional performance in promoting the product. Our client saw a significant sales increase on TikTok Shop over six months, with over 80% of all sales attributed to affiliate creator promotions through video links. Sales of Superfood Daily Greens exceeded expectations with a 77% increase during the campaign. Engagement metrics such as likes, comments, and shares also soared, averaging an 80% increase on affiliated creator content.

The End

Our client's partnership with selected creators significantly boosted sales and visibility on TikTok Shop. Leveraging the creators' expertise and engaged audience through affiliate marketing, our client achieved sales goals and enhanced brand presence in the wellness market. This successful collaboration underscores the value of utilizing experienced Social Penguins to forge impactful TikTok partnerships, amplifying brand messaging and boosting consumer engagement.